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One of the first and arguably most important questions you’ll have when starting on the blogging journey is “What on earth am I gonna name my blog?” I’ll admit – the struggle is real.
Choosing a name is SO painful. I don’t know how parents name their children without feeling 10 tons of regret or spending everyday second-guessing themselves.
How to choose a name for your blog
Remember in grade school when your English teacher made you brainstorm before writing a paper? She was on to something. That’s what we’re gonna do here.
If you don’t have your niche figured out yet, check out this page to help you along. I definitely recommend having at least a broad idea of what you want for a niche before you try to choose your blog name.
Got it? Good!
Now that you have your niche figured out, write a list of some of those narrow niche topics you plan to write about. From there write down words that are associated with it.
Let’s take our example from the niche page: Lifestyle
Lifestyle –> Southern living –> health/organic/homemade living –> whole food recipes, organic gardening, indoor gardening, homemade cosmetic products, raising animals like chickens or goats, sourcing high-quality meats/vegetables from local farmers/farmers markets.
Words that come to mind include food, meals, comfort, family, fresh, fruit, vegetables, local, animals, the south, pastures, farm, healthy, exercise, fit, etc. Think about how those words play with each other, the tone of your site, how they look squished together in a web address (don’t want consecutive letters), and how you plan on writing.
I knew that I was writing about travel and bucket list things, but I knew I did not want anything related to travel in the name. With so many great travel blogs and people using “nomad”, “traveler”, “wanderer”, “wanderlust” etc I knew that my little blog would probably get lost, and besides, those words are so overused and boring.
There was a blog post I read somewhere about alliteration and how that always works well for bloggers. I started thinking about the blogs I follow and realized that most of them have an alliterative title. Alliteration is multiple words with the same letter or sound- pickled peppers, stinky socks, she sells seashells etc.
Things to keep in mind
- Think about alliteration
- Choose something that is easy to spell – I was toying with the idea of “thirteenth” and that’s tough for people to spell
- You want something that is easy to remember, this is where alliteration factors in big time
- Don’t lock yourself into a name – meaning don’t name your blog “college traveler” or “wandering backpacker” etc. You won’t always be in college (God save you if you are, haha) and maybe backpacking is fun now, but what about when your blog starts to make money? You won’t be able to stay in luxury resorts because it won’t fit with your backpacking niche. Unless you’re absolutely sure you love backpacking and will for a very long time, I’d shy away from that.
- Along the same lines as above, make sure you have room to grow into your name – if you want to shift topics later on this will be easier if your name is on the slightly generic side
Choosing a name is tough and will take some time. Don’t rush through this because once you buy your domain you’re pretty much set. I suggest coming up with a couple different names and variations because more than likely the first one, two, or seventeen names will not be available. It’s much easier to take the rejection of an unavailable name if you have a whole list prepared, rather then spending time thinking about one at a time. That’s a real gut punch. I can’t even remember how many names I went through until I found one that was open.
Feel free to play around with site names using the box below. This will let you know if a prospective site is available for purchase. Spoiler alert: I use and LOVE Bluehost.
Don’t make my mistake:
Don’t just search Bluehost for your prospective name. Once you have something that is available for purchase go on ALL the social media channels and search that name. Make sure you check the obvious ones like Facebook, Pinterest, Twitter, Youtube, and Instagram. But also check the less obvious ones too – Snapchat, Google +, and even Etsy.
After probably 20 different site names (I wish I was joking) I found one that was available on Bluehost. Hallelujah! I checked around on Facebook and Instagram – still open. I was over the moon because this was finally over and I immediately purchase the name on Bluehost before anyone else could take it. The next day I was registering my blog name to the social channels and found someone with a VERY similar name on Twitter and someone else with THE EXACT SAME NAME ON ETSY.
I wanted to cry and give up on blogging before I’d even began. It was back to the drawing board and eventually, I came up with my current name: Lilies and Lightning Bugs. I checked every site I could think of to make sure the name was free. When I found that it was I called Bluehost and they very graciously changed my name for me.
Moral of the story: do your research.
Check out these useful pages, too!
- How to choose your blog’s niche
- Choosing a theme for your blog
- Start your own blog
- The best blogging tools & resources
- Get your blog off on the right foot with this blogging fast-track course
- Delve into the world of travel blogging
As always, if you need any help, just let me know!